Saturday, 12 February 2011

Retreating to the Punjab


After a day of traveling we arrive in India. India being such a vast country means to see as much as possible we need to take lots of internal flights which have required a great deal of organising (not mine but thanks to Michael and Tony). First stop is the Punjab, staying in the garden city of Chandigarh, which was designed in kilometre blocks with green spaces and trees, but now was very overcrowded. Leaving the city we travelled to Deep Roots Rural Retreat, another type of B&B with the enterprising owner. The history of Punjab region is troubled, the partioning of India and the land capping policies in 1947 means that farms are small. With a growing population the pressure on land for development and agriculture means the land price is huge. Small blocks of land to remain viable are often farmed in family groups. Punjab has an enviable climate with a hot wet summer and a warm dry winter, with irrigation the main crops are rice in the wet season followed by wheat in the dry. The state produces over 50% of India's cereal crops on only just 2% of the agricultural land. Many Innovative farmers are recognising that irrigation is going to become difficult with wells needing to dug deeper. Mr Harinder Signh is such a farmer and is investing in expanding his dairy cows to 400 cows. He is part of a group called Progressive Dairy Farmers Association that have the aim of 5 dairy farms per village. The Cows are kept in open yards and fed fresh fodder that comes from his surronding fields, this included 3 crops of maize a year, but no grass.

On the second day we drove north to Ludhiana to meet Dr Sidhu who Manages Macro Dairy Ventures Private Ltd who produce and market Tru Milk a premium milk poduct that selling point is that it is only milked by machine. Here they had HAACP's and were making a big effort to ensure a safe product. The Company is owned by a local legislator and has iniated a project to empower local women to earn money. Around 1000 ladies purchase 5 cows each, these are kept in the companies herd and milk in the companies palour. 5 ladies are in each self help group and work a 4 hour shift a day looking after 100 cows and 1 day off per week. They are then paid the raw milk price with deductions for feed, insurance and pay back the loans for the cows. The minimum payment they will earn is a guaranteed 2400 rupees, the average lactations should be 4 with 4000l per lactation. They also have the profit from the sale of cull cow and the calf. These ladies would not have the opportunity of a job, certainly would not be able to access a loan or banking facilities and definitely have no land.

After a hair raising ride back to Deep Roots we looked round their potential solution to water shortage. This was growing vegtables, but not just on a small scale but looking to use a cooperative of small growers and put in a pack house that washes with chlorinated water. Building a modern refrigerated supply chain and selling into small shops they look set for a great business. India has no dominant supermarket and the supply chain for veg still uses ox cart and like the dairy industry there seems to be an exciting opportunity to modernise food production and to help smaller farmers to move their businesses forward.

Deep Roots was perfect hospitality with fantastic food as well as fascinating farming information.

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