Tuesday, 1 March 2011

Raipur and some chickens at last.


Raipur,capital of the state of Chattisgarh somewhere in the middle of India, nowhere in my guide book, but from the adverts at the airport a very important place for concrete and steel. India seems to be built of concrete, all successful businesses seem to have a cement division (along with power station and hotels) and much of India seems to be in the process of being built or falling down. We were here to travel about one and half hours north (how far I don't know, could have been 20 miles with the hair raising traffic) to visit Mr Bahadur Ali and his impressive ABIS group. This business started with a broiler unit of 10,000 birds in 1985 and now rears 2.5 million broilers per cycle with 7 cycles a year, 0.1 million layers and a 250,000 breeder flock. A fully integrated business ABIS includes a large feed mill producing feeds for poultry, cattle, pet food and fish feed as well as soya oil extraction plant.
We looked around the mill which surprisingly meets ISO 9000 standards and then looked at yet another large intensive dairy. This one was a remarkable in the fact the cows were the cleanest we saw with teams of people cleaning up constantly with a broom and shovel and very little mechanisation. It also boasted one of only three rotary palours in India.
95% of the chickens produced by ABIS are sold in the wet market, that is they are transported live to the shop and then killed as the customer buys them. Apparently the costs would be 4 rupees to process in a abattoir and just 1 rupee to kill in the shop (with an exchange rate of around 70 rupees:£). This processing also gets round the unreliable electricity supply and the lack of investment in any sort of refrigerated distribution chain. ABIS group has 160 retail units selling just chicken and eggs and also distributes milk and ghee to small shops.
We had tea with Mr Ali and heard nuggets like 'luck, it is all' and about 'sustaining power' as well as hearing how they plan to keep expanding as the market for both poultry meat and milk increases. He is very aware of new market opportunities and is looking at building an abattoir in 2015/2016 to be able to supply the likes of KFC and Freshgo supermarket.
An impressive business, but one i found quite scary for the disregard of safety and hygiene. With the cheap labour availability, cheap building materials and the Indian 'anything is possible attitude,' a large abattoir would have processing costs way below the biggest UK plants. Inexpensive protein from an unsubsidised poultry industry helped transform the post war diet in the UK, this is happening in India and the appetite in a previously vegetarian society is huge. I came away thinking about when they had fed the 1.2 billion Indians would they turn to exports, maybe another reason not to eat at fast food chicken outlets.
So that's Raipur, cement, steel and chickens....

2 comments:

  1. I'd like to see your retail customers faces when you deliver live duckies. Presumably you'd have to provide a small spade or big hammer for them to "deal with" them?
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